Did you know when the Wrigley company started in 1892, they sold baking powder as the main product? As a promotion, free chewing gum came in each package. The free gum became so popular, Wrigley switched its business focus. Now Wrigley, a multi-billion dollar business, sells gum in 140 countries - and no baking powder.
Investigate the potential for a change of focus in your writing. Write about your current interest: fiction, non fiction, personal narrative, or poetry. How do you feel about the progress you have made?
Are you overvaluing a genre of writing at the cost of another? Would a switch draw a greater audience to your work?
Explore the Wrigley possibilities.
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