Just Do It

David Kirby writes, "a good poem, like a sound legal argument, puts the right materials in the best order to convince an audience. A lawyer doesn't want his listeners to say, I wonder what he meant?  any more than a poet does."


Simple language with concrete imagery works  to communicate a concept or idea.  One should not ask the reader to dive into subterranean territory and deal with obscurity.

Writing can benefit from Nike's message - "Just do it."   Take a look at magazine advertisements.  Notice the copy that attracts you.  Why does it work?  What advertisements do not work for you?  Do the words get in the way of the message?

How would you express a need or desire in several lines?  They do not have to break into poetry. Create a message in a metaphorical way.  Intrigue the reader into the writing like good advertising copy.  See where it leads.